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10 Web Design Trends For 2022 | PurpleZ

10 Top Web Design Trends to Generate More Sales in 2022

Home / News / Web Design / 10 Top Web Design Trends to Generate More Sales in 2022

No matter how much effort you have put into your web design, it doesn’t guarantee continued success. As technology becomes more integrated with every aspect of our lives each day, it is natural that new trends that suit our lifestyles better appear. That’s why it is good to occasionally focus on who practical and relevant your current web design is and look for the rooms to implement the hottest trends in your website whenever possible. 

This article will go through 10 design trends that you can expect to see in 2022 and beyond. Don’t get surprised if you find some of them not really new, though. It has never been unusual for trends to make a comeback; web design trends are no exception. 

Now, let’s see what these web design trends are.

Read more: 4 Tips for Your Website to Look More Professional through Responsive Web Design in 2021 

10 Web Design Trends that Will Be Huge in 2022

Here are 10 trends that you can expect to see in 2022 and beyond : 

1- Bold Color 

2- Micro Animations 

3- Page Load Time & Speed

4- Accessibility 

5- Chatbots

6- Organic Shapes

7- Thumb Friendly Mobile Navigation

8- Three-dimensional Colors

9- Dynamic Scrolling 

10- White Space 

1- Bold Color 

2021 has already embraced the use of bold and bright colors. Since each color has a particular meaning in consumer psychology, it is imperative to take your time and research on colors and ponder over which color you want to represent your brand’s value on your website. Remember, 90% of opinions formed on a website are based on its color scheme. 

2- Micro Animations 

Even though videos are great, there is one bitter fact about them: they can slow your website down.  So, should you just avoid the attractiveness that they could bring to your website?! Of course no. This is exactly where micro animations come to save the day. These small animations are extremely helpful in guiding your users through their interactions with your website. 

Not only could micro animations add an element of playfulness to your website, but also they could give potential shoppers a taste of your products. 

3- Page Load Time & Speed 

I know that you haven’t been surprised by this one since it is quite a long time that page loading time is considered an essential feature of any well-designed and converting website. However, if previously the threshold was 5 seconds, now you have to improve on it. You might ask, isn’t 5 seconds quick enough? Well, not really. Studies suggest that half of the internet users expect a website to load fast and no more than 2 seconds after clicking a link. If it takes more, it will more likely than not be the last time that they visited the site. 

Read more: 8 Simple Steps to Increase Your Website Speed

 4- Accessibility 

This trend is strongly linked with voice search optimization. Of course, the rise of this trend is not irrelevant to accommodating the disabled to access information on the Internet. However, there is more to it. It is becoming a trend not disabled users to not rely on keyboard-based input such as voice command, virtual reality, augmented reality, etc. 

5- Chatbots

Chatbots have been around for quite a long time. So why did I include them in my list? Because in 2022 and beyond, you need to ensure that your chatbots sound more human than they used to because no one likes chatting on a machine. 

6- Organic Shapes 

Organic shapes are any shapes without straight lines, just like shapes that happen in nature, like hills and the edges of lakes. Even though in 2020, web pages tended to be laid out in invisible grids, it won’t be the case in 2022 anymore. Organic shapes appear great in the background, like when Android uses circles behind products on their homepage. 

7- Thumb Friendly Mobile Navigation 

With 60% of all Internet users accessing websites on their mobile phones, it is crystal clear that mobile design is more important than desktop. So it is a must for your website to be easy to navigate with thumb alone. 

Read more : 3 Reasons for Applying UX Design in Mobile App Development in 2021

8- Three-dimensional Icons

We are already used to seeing three-dimensional icons on mobile apps; however, web designers have started to prefer imperfect and natural icons. The shadows on the Gmail envelope and the calendar are good examples. Even though making the icons look three-dimensional is difficult, we expect to see them more in 2022. 

9- Dynamic Scrolling 

Dynamic scrolling, also known as single-page scrolling, means one page contains all the featured content. Since users don’t need to do anything but scroll to interact with the content, dynamic scrolling is perfect when capturing users’ engagement and interest in a story is the primary intention. You may ask how could letting users scroll down a web page increase their engagement with the content?! 

When people scroll down, they are doing more than navigating; indeed, they are interacting. Interacting is a form of participation, and when people are involved in things that are happening, they are more likely to take an interest in it. 

10-White Space 

There are many benefits to incorporating white space on the web page. First, they let your users’ eyes rest and improve your website’s readability. Secondly, you can keep your page layout simple and help users focus on important content like the Call to Actions (CTAs.). Last but not least, breaking up a text-heavy page with ample spaces allows users not to get tired and follow the content with ease. 


I hope today’s post helps you in designing your website in 2022. 

Now I want to turn it to you:

Which trend(s) out of 10, you predict to be more prominent in 2022?

Let me know by leaving a comment below right now. 

Resources : 

99designs T, (n.d.). 9 stunning web design trends for 2021. https://99designs.co.uk/blog/trends/web-design-trends/#1

MB Consultancy. (2020, September 22). Websites of the Future: Web Design Trends 2021 & 2022. 


Gilbert, N. (n.d). 20 Latest Web Design Trends & Forecasts for 2021/2022 you should Know. FinancesOnline. https://financesonline.com/web-design-trends/

Top 10 Design Trends for 2022. (n.d.). Faster Solutions. Retrieved August 29, 2021, from https://fastersolutions.com/top-10-design-trends-for-2022/#:~:text=Web%20designers%20will%20continue%20to,augmented%20reality%2C%20and%20so%20forth.&text=When%20it%20comes%20to%20the,minimalism%20in%202022%20and%20beyond.

Lara, C. (2021, August 21). Top Web Design Trends for 2022. TheeDigital. https://www.theedigital.com/blog/web-design-trends#chapter-1

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