To be successful in UX design, you need to try your best to gather more information. The first step is to conduct a UX competitor analysis. By doing so, you will find Rich details on your competitors.
- What are they doing wrong?
- What makes them so unique?
- What do their customers think about them?
- Is there anything you can do to attract more attention?
When you know where you stand in the market, you prepare for changes and development. So you design a website that is will-adjusted with customers and needs and preferences.
UX Design is vital for your business
What do you know about UX research?
There are many things to consider to have the best website development, but one of the first is User experience. You need to know users. You need to know what they are looking for. What sort of element would catch their eyes?
Suit yourself; you can trust your guts and do whatever you think is enough. We always say that you should be in the shoes of your audience to find their needs.
Let’s be honest, how many shoes can you wear at a time?
Of course, I know that you’re talking about human interactions, so you understand what they would expect from your website design if you know your audience. As a web designer, you should be realistic. 4.72 billion people use the internet. It is about 60 percent of the world’s population. I don’t want to bother you with math; what emerging how many feats are there?
They have different desires, different cultures, dreams, expectations, priorities, and acquisitions. How do you want to manage to see the world from their point of view?
It is impossible. If you are looking to have a local business and you’re just fine with it, there won’t be any problem. But if you want to be found by people worldwide, you need to dig deeper and find better ways to understand your audience. So try other proven tools besides your guts to know your audience and your competitors simultaneously. Believe me; there is no room to make mistakes in this phase.
Learn about mistakes you should avoid
When should you perform a UX design competitive analysis?
Before going any further in your web page design, you need to conduct a competitive analysis of UX design. Before starting a new project, you need to know who you are competing with. It is the first step to make your stance in the market. Every day there is a new entrance with new offers and products in the market—dance why your favorite website development company would first conduct a UX competitor design. A website developer is like an artist. He creates the best website design from scratch and ensures you never see such a design in your competitors’ websites.
Find your top 10 competitors?
It is not as hard as it sounds. You can act as an ordinary user of the internet. What do you do when you want to find a business? Of course, you Google it.
So first, you need to type a keyboard into Google and see what would turn up. Probably your witness web designer would suggest using tools such as SEMrush to get specific results. But if you’re not familiar with a different type of tools, you can stick to Google and rely on the result.
Now it’s time to do some homework. Please write down your competitors and divide them into two groups: indirect competitors and direct competitors.
Businesses that offer the same products or services as you do are your direct competitors. Indirect competitors are the businesses that provide different sorts of solutions for the same target audience. They don’t share the same product review, but they satisfy the same needs as your users.
What do they offer?
While conducting UX competitor analysis, the next thing you should do is determine what exactly your indirect and direct competitors are offering. What type of product do they offer? What is their pricing structure?
Remember, you do a UX competitor analysis just to be inspired to find great Solutions, not to copy the design of your competitors.
Top questions to ask Before it’s starting a competitive analysis
Consider this question before conducting a UX competitor analysis:
- How many businesses are trying to solve the same problem as you do?
- How are they going to do that?
- How are they different from you?
- Do they have a big share of the market?
- Do they have a blog?
- Do they use visual content?
- Is there any FAQs section on their website?
In the end
The best thing to do before designing a website is research. Do you need to know what made your competitors the best choice for users? What sort of experience did they create for their uses? How they manage the content? What kind of design do they use?
Your business is unique in many aspects. So never try to act like your competitors. They show you what not to do. By looking at drawbacks, you will find the right answer. Be creative and share your ideas with your web designer.
Until you choose your favorite website developer, we are pleased to be at service
Resources:
- Jill DaSilva.(Jun 12, 2020).A Guide to Competitive Analysis for UX Design.Adobe
https://xd.adobe.com/ideas/process/user-research/guide-to-competitive-analysis-ux-design/
- Freda Higgs. (Jun 11, 2020).4 simple steps to conduct Competitive Analysis in UX Design
- What is UX Research?. Interaction
https://www.interaction-design.org/literature/topics/ux-research