If your business relies on an online presence to generate income, website traffic is undoubtedly one of your main concerns. Because it is through the business traffic, you get more visitors
rs, make your brand known, and ultimately sell your product or service.
These days, it is not uncommon for businesses with websites that once used to experience good traffic to have trouble getting found by their target customers on Google and other search engines. This could be due to many reasons like trends over time and technical issues among all. (Please read 12 Common Reasons Your Website Traffic Is Dropping to see the full list.
In this article, you will read if your business website does not get your desired traffic, how redesigning your website could be your best way of overcoming the problem.
What Is Website Redesign and How It Can Increase Your Website Traffic?
In a nutshell, website redesign refers to improving the codes and appearance of the website. Among the website redesign items are Secure Sockets Layer (SSL) certificates, User Experience (UX) design, and mobile-friendly design.
Now, let’s see how an effective website redesign can boost your website traffic.
Website Security
Unfortunately, the digital web is full of cyber threats and hidden risks that could jeopardize your online presence anytime. If your website is hacked or blacklisted, it is just like not having a website at all. (If we put aside your ruined reputation, risk of heavy fines and lawsuits.). Not surprisingly, once a website is hacked or blacklisted, it loses 98% of its traffic.
Your website designer’s job is to ensure that the above scenario never happens to you. To do so, he ensures that all the required plugins and themes are updated and access to crucial files of your website is restricted, among others.
Improving Content Strategy
Engaging content that includes keywords and irresistible headlines definitely strengthens your brand and motivates your target audience to remain and explore new stuff on your website. Comprehensive web redesign services include replacing your website content with the type of content just mentioned. Your redesigner can also add exciting blogs to your website that boosts your traffic even more.
Improving Social Sharing
A proper redesign job certainly includes adding social media sharing features to your website. These features allow your great content to be shared with more people and attract more visitors to your website through social media platforms like Facebook and Linkedin.
Faster Load Time
What will happen if your website takes more than 3 seconds to load? Well, you will lose 40% of your visitors! Competition is getting fierce, and implementing high standards by prominent market players in website development has raised the web visitors’ expectations. Now, we live in a time that 47% of your web visitors expect your website to load in less than 2 seconds. If your website is not up to standard, it is time to find an excellent web design company to do the job.
Optimizing for Mobile Devices
With 53% of all internet traffic coming from mobile devices, not being mobile friendly and mobile responsive is an alarm that your website should undergo a redesigning job as quickly as possible.
A quality web redesign job that improves your website performance on mobile devices gets your website to rank higher and increase your organic traffic.
Enjoying a More Effective Content Management System (CMS)
Moreover, a good CMS like WordPress supports search engine optimization (SEO). (if you want to know more about the benefits that WordPress offers as a CMS and site builder, read this article: 7 Main Advantages of WordPress in Website Development.
A quality web redesign service ensures that your website content is optimized so that search engines can easily crawl, index, and understand your website.
Improving UX
To get your website visitors to do your desired action, it is a must to let them have a great experience while browsing your website. Struggling to find information, facing technical issues and errors, or finding missing or broken functionalities have never been viewed as positive points for a website by visitors.
An effective web redesigning job that takes care of the issues mentioned above strengthens reduces your website’s bounce rate, increases returning visitors, improves your SEO, and enhances your site conversion rate.
Improving the Design Itself
The layout of your website, images, and typography should be in full consistency with the purpose of your website. In other words, your website design should look professional. Also, remember that many users judge your company’s credibility based on your website’s design. (around 75% of them according to Standfrod Web Credibility Research).
A proper website design job ensures that you will not lose customers because your website design is outdated or people get the wrong impression of your website.
Conclusion
I hope this article helped you realize whether or not it is time for your website to undergo a redesigning job. However, if you have already set up your mind and want to approach a web designer, I strongly recommend you to read the following articles to have more idea about what to expect :
Lastly, I would like to ask you whether you agree that the average website lifespan is 2 years and 7 months? Let me know by leaving your comment below.
Resources :
Johnson, R. (n.d.). Why a Website Redesign Can Boost Your Traffic. CyberOptic.
https://www.cyberoptik.net/blog/why-a-website-redesign-can-boost-your-traffic/
LoSasso. (2019, November 5). Website revamp: why it’s important & how it benefits your business.
https://www.losasso.com/blog/website-revamp-why-important-benefits-business/
Why Your Business Needs a Website Redesign. (n.d.). STABLEWP. Retrieved July 24, 2021, from
https://stablewp.com/why-your-business-needs-a-website-redesign/
Carter, S. (2019, October 1). 8 Ways a Website Redesign Can Benefit Your Business. smallbizdaily.
https://www.smallbizdaily.com/8-ways-a-website-redesign-can-benefit-your-business/
ThunderQuote. (2017, February 23). 7 Advantages of Redesigning Your Website and How Can You Make Full Use of It.
https://blog.thunderquote.com/2017/02/23/7-advantages-of-redesigning-your-website-and-how-you-can-make-full-use-of-it/
6 Benefits that your website redesign can bring for you. (n.d.). Innomedia. Retrieved July 24, 2021, from
https://innomediatechnologies.com/web-design-development/6-benefits-that-your-website-redesign-can-bring-for-you/
Here Are 6 Great Benefits You May Get When You Redesign Your Website. (n.d.). Innomax. Retrieved July 24, 2021, from
https://www.innomax-solutions.com/web-design-development/here-are-6-great-benefits-you-may-get-when-you-redesign-your-website/
DOES YOUR WEBSITE NEED A REDESIGN?. (n.d.). neon rain. Retrieved July 24, 2021, from
https://www.neonrain.com/blog/does-your-website-need-a-redesign/
Abani, J. (2018, March 28). 5 benefits of website redesign. sidekick.
https://www.sidekickgh.com/5-benefits-of-website-redesign/
Sankar. (2021, July 20). Why Should you Redesign your Website?. colorwhistle.
https://colorwhistle.com/why-should-you-redesign-your-website/
Forbes Agency Council. (2017, May 16). 12 Common Reasons Your Website Traffic Is Dropping.
https://www.forbes.com/sites/forbesagencycouncil/2017/05/16/12-common-reasons-your-website-traffic-is-dropping/
Hatch, C. (2019, January 21). Website Redesign : What It Is and What It Isn’t. Disruptive Advertising.
https://disruptiveadvertising.com/conversion-rate-optimization/website-redesign/
by PurpleZ
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