Why Is a Good UX Crucial for Your Business Website Success?

We keep reading and hearing that user experience (UX) is about how the user feels while using your website, application, or software. But this is so abstract! Right? Maybe it is just better to be clear on what a good UX design should lead to? 

To put it simply, a website has a good UX if its sitemap lets visitors go precisely where they need to. It means that if they want to call a quote or make a purchase, etc., they can do it effortlessly.

So let’s get back to the main question: why is a good UX crucial for your business website success? Well, because without it you lose a sale again and again. Now, Let’s see what the benefits are an excellent UX are in particular and how they could prevent you from losing a sale.

Increasing Conversions

According to related studies, great UX can increase conversion rates by almost 400%. A well-planned UX that offers accessibility and optimized usability has a significant impact on customer satisfaction. Moreover, it increases the likelihood of your products and services being recommended by your customers to others.

Improving SEO Ranking

UX is a vital part of every search engine optimization (SEO) strategy. On May 28, 2020, Google announced that its ranking algorithm judges webpages based on how users are perceived to intract with the website’s pages. Google looks into many factors to judge the quality of the users’ interaction with the web pages. Among them are mobile-friendliness and page loading speed of the webpages.

Keeping Your Audience in the Forefront

When designing or redesigning a website, we can easily fall into the trap of adding new content and functionality to a point where users find the website hard to intract. Good Ux practices such as the following tips let us not get caught up with such a mistake and create a website that keeps our audience front and center and thus realizes our targeted goals.

Fewer Colors

Just using between two and four colors on the website’s design is totally fine. More than four might be just too much. Remember that website is not artwork, and simplicity is a crucial factor of a good UX.

Decreasing Support Costs

When visitors can access their required information quickly and easily on your website, they don’t need to call or email you to get their answers. All this would translate into lower support costs.

Increasing Customer Loyalty

When people have a good experience using a product or service, they tend to repeat their purchases. A website is no exception. If visitors have a good experience on a website, they are more likely to revisit it and contact you for your services or buy your product.  

Want to Improve Your Business Website’s UX and Your Sales?

If you want to ensure that your Los Angeles business website communicates your product or service’s value to your target market effectively, send an email to info@purplez.com or call +1 (800) 213-7303. We have increased the retention and conversion rates of hundreds of business websites so far. Your website can be next!

Resources :

Schwartz, B. (2020, May 28). The Google Page Experience Update: User experience to become a Google ranking factor. Search Engine Land. https://searchengineland.com/the-google-page-experience-update-user-experience-to-become-a-google-ranking-factor

Jain, P. (2020, May 12). Importance of UX Design in Modern Business. The European Business  Review. https://www.europeanbusinessreview.com/importance-of-ux-design-in-modern-business

Johnstone, S. (2020, July 23). Why User Experience Design (UX) Is Important For Your Business. FORGE AND SMITH. https://forgeandsmith.com/blog/why-user-experience-important-site

Jolley, D. (2015, December 30). Build Your Content’s Dream Home. FORGE AND SMITH. https://forgeandsmith.com/blog/build-your-contents-dream-home/

Horvath, R. (2019, August 14). Why is UX Design Essential to Your Website? Theedigital. https://digitalagencynetwork.com/why-ux-design-is-important/

Taş, G. (2020, October 25). 5 Reasons Why UX Design is Important for Your Website in 2021. DIGITAL AGENCY NETWORK. https://www.theedigital.com/blog/ux-design-website

Digital Skills Global. (n.d.). What is UX and Why is it so important? https://digitalskillsglobal.com/blog/what-is-ux-and-why-is-it-so-important